Garmin
Sales Promotion

TASK

With this ongoing DACH-wide sales promotion, sporty brand ambassadors are working for our client, representing Garmin as a brand with authenticity, creating brand experiences and conveying an active attitude towards life. The main goal is to gain new customers for Garmin products such as the fitness tracker and the navigation devices.

 

IMPLEMENTATION

After the sales promoters have been given in-depth product training, they work in the branded sales areas at the POS to not only present products, but also to implement the Garmin marketing concept. This makes it possible to give the customer a particular market experience that results not only in an increase in the sell-out and market share, but also in stronger brand perception.

 

SUCCESSES

  • More than 200 trained and sporty promoters are in operation across the DACH region
  • More than 4,000 successfully implemented deployment days in 2016, with the aim of conveying Garmin's brand message

Contact

Jens Wieth

Managing Director
T +49 911 66057-87
F +49 911 660588-0
M +49 174 188‚ÄČ00-88
jens.wieth@vertikom.com