Harman
Sales Promotion

TASK

Long-term sales promotion with the goal of increasing the sell-out while taking up- and cross-selling into account. The product lines HiFi, Smart Audio and headphones are the focus, including the JBL brand.

 

IMPLEMENTATION

With our specially trained sales promoters, we ensure an increase in consulting quality directly at the POS through comprehensive, cross-product consulting for customers and interested parties. This in turn has a positive effect on brand awareness and loyalty.
In addition to an optimal presentation of the devices, we attach great importance to a uniform appearance of our promoters at the POS. We are also responsible for the documentation and permanent optimisation of promotion measures as well as the entire deployment planning.
For the launch of new JBL / Harman products, we also implemented several special promotions throughout 2018, including products such as JBL Link (100 stores over 3 months) and Harman Citation (70 stores over 3 months).

 

SUCCESSES

  • Increase in sales
  • Increase brand awareness
  • Approx. 100 permanently active markets
  • Special promotion in 2018 for the launch of JBL/Harman products.

Contact

Jens Wieth

Managing Director
T +49 911 66057-87
F +49 911 660588-0
M +49 174 188 00-88
jens.wieth@vertikom.com