Samsung
Exhibition staff

TASK

Selection and provision of permanent specialist trade show consultants for the Samsung and partner halls at the IFA in Berlin. The requirement of the exhibition staff, alongside product advice and demonstrations, was also to gather qualitative feedback from the trade partners and industry visitors.

 

IMPLEMENTATION

Our IFA task force supervised all the measures in situ and made a significant contribution to a successful appearance at the trade show and its worthwhile progression. In parallel to the exhibition, all VIP trade partners in Berlin and the surrounding area were allocated sales promoters as part of the sales point journey. Samsung's qualitative and quantitative exhibition goals were vastly exceeded. The promotional measures executed alongside the exhibition assignment helped to achieve a compelling and holistic perception among end customers and generated measurable successes.

 

SUCCESSES

  • 100% lasting team composition: No absence days during the campaign period
  • Maximum satisfaction on the client side
  • Perfect networking of all activities taking place in the context of the exhibition by our project leaders

Contact

Jens Wieth

Managing Director
T +49 911 66057-87
F +49 911 660588-0
M +49 174 188‚ÄČ00-88
jens.wieth@vertikom.com