Samsung
Sales Promotion

TASK

Long-term sales promotion with the aim of increasing sell-out, taking into consideration the points of up- and cross-selling for our client Samsung for various product areas.

 

IMPLEMENTATION

Thanks to comprehensive knowledge transfer spanning all products at the POS, participants are guaranteed an improvement in the quality of advice, which in turn has a positive impact on brand awareness and loyalty. Here, alongside product demonstration for devices and the uniform appearance of Sales Promoters at the POS, documentation and permanent optimization of the promotional measures and deployment planning are also a key focus.

 

SUCCESSES

  • We have been operating successfully for Samsung for 13 years in more than 300 locations
  • Now approximately 400 optimally trained promoters contribute to a significant increase in turnover in various product categories
  • Since 2005 we have been able to sell more than 6 million individual devices to German households with and for Samsung
  • Turnover increased by 14% between 2015 and 2016

 

 

Contact

Jens Wieth

Managing Director
T +49 911 66057-87
F +49 911 660588-0
M +49 174 188 00-88
jens.wieth@vertikom.com