British American Tobacco
Merchandising

TASK

For British American Tobacco Austria, a long-term sales promotion was implemented nationwide for maximum sell-out with more than 2,000 deployment days. The aim here is to offer tailored, appealing and striking product presentation for end consumers at the POS - in tobacconist stores - to distinguish the brand from the competition.

 

IMPLEMENTATION

A 15-person team of POS specialists works on a daily basis in Austria. The Active Sellers are specially trained in the BAT product range, supporting product launches, disseminating POS material / give-aways and, of course, offering product sales and customer advice directly at the promotional stand. The handling of the POS displays and publicity material, such as the use of shop displays and the set-up of counter displays, is managed entirely by us. The market launch of new products is supported with POS articles and a strong communication strategy. Other services include travel planning and fleet management, as well as logistics.

 

SUCCESSES

  • Build-up of around 2,000 distribution outlets throughout Austria
  • Build-up of a comprehensive partner database 
  • Around 100,000 POS visits 
  • Implementation of partner programs

Contact

Frank Klemm

General Manager
T +49 6196 6405-116
F +49 6196 6405-199
M +49 174 9411-441
frank.klemm@vertikom.com