CHAR-BROIL
International Merchandising and Training

TASK

The US-American manufacturer of BBQs and grill accessories has been active in Europe since the end of 2015 and would like to become the number 1 gas grill brand for us as well. With a convincing appearance at the POS and the optimal presentation of the POS materials, we create a uniform brand experience for the customer.

 

IMPLEMENTATION

A training tour through the selected specialist stores and a review of the POS presentation and POS materials form the basis of our work. The training of the local sales staff took place in spring 2018. Through live grilling and our basic training sessions, the advantages of the new Char-Broil grills could be communicated directly at the POS. The brand appearance at the POS is optimised at regular intervals by our experienced staff and leads to higher sales figures and satisfied customers.

 

SUCCESSES

  • Successful training in more than 130 shops in Germany, France, England and Austria
  • 24 Live Grillings
  • Training of more than 600 skilled employees
  • Establishment of shop-in-shop systems in over 150 stores

Contact

Frank Klemm

General Manager
T +49 6196 6405-116
F +49 6196 6405-199
M +49 174 9411-441
frank.klemm@vertikom.com