Garmin
POS Operator (Merchandising)

TASK

First-class product placement in retailers and shop floor optimization in CE and sports retailers are among our most important tasks in our work for Garmin. In order to ensure the successful introduction of new products and series, a specialized POS Operator team is deployed for our client.

 

SOLUTION SPECIFICITY

In order to guarantee everything comes from one source in campaign implementation, we have created our own DACH-wide KAM structure within VERTIKOM Sales overall. The Key Account Manager is responsible for Garmin as the main point of contact and manages the project across all the client's departments and across all the service divisions of VERTIKOM Sales. The KAM coordinates the deployments of the POS Operator, optimizes processes, jump-starts solutions and communicates across different countries.

 

SUCCESSES

  • Expansion of the eight-person operator team to cover overall POS support
  • The shelf share could be expanded in stationery retail
  • Improvement in product knowledge among sales staff in around 500 retailers throughout Germany

Contact

Frank Klemm

General Manager
T +49 6196 6405-116
F +49 6196 6405-199
M +49 174 9411-441
frank.klemm@vertikom.com