Jaguar Land Rover
Aftersales

TASK

Implementation of a pilot project with 15 German and five other JLR retailers in BeNeLux in the areas of visual merchandising, stock management, cross-selling for branded goods (merchandising collections) and accessories. Furthermore, the improvement of brand perception among car dealers and thus also identification of sales potentials and the achievement of sales goals were also key areas of focus.

 

IMPLEMENTATION

In an initial step, we carried out a comprehensive stocktake of the brand image, product positioning and sales processes for branded goods and accessories in situ. The information gathered formed the basis for the strategic further development for overall brand perception in the dealerships. In order to improve cross-selling and customer communication, continuous support for retailers was agreed for a period of six months. Here the implementation and further development of the visual merchandising guidelines for the placement of products are a primary focus. In order to analyze the cooperation in the area of branded goods and accessories, 20 retailers were defined with different requirements. The retailers are located throughout Germany, and in Belgium and the Netherlands. They are visited regularly by the VERTIKOM V-Force team so that individual measures can be implemented in situ. 

 

SUCCESSES

  • Fulfillment of all dealer standards in the displays for the ARCH pilot dealers
  • Strengthening understanding of visual merchandising in the product areas of branded goods and accessories in the car dealerships
  • Successful implementation of the visual merchandising guidelines
  • Clear increases in sales thanks to targeted sales measures in situ

Contact

Frank Klemm

General Manager
T +49 6196 6405-116
F +49 6196 6405-199
M +49 174 9411-441
frank.klemm@vertikom.com