Samsung
Merchandising

TASK

More than 30 permanent staff, divided into five regions, regularly support defined retailers from various different channels in order to help them implement Samsung's brand strategy. The aim is to achieve an optimum and uniform POS image across all product areas, as well as the continual expansion of the network and the ongoing fostering of customer relationships.

 

IMPLEMENTATION

Our Retail Specialists provide support, among other things, in the construction of retail space and provide training directly at the POS (Media Markt, Buying Group, independent CE retailers and network operators, etc.). An internal project team and 5 regional retail managers are responsible for the comprehensive management of the retail specialists. This includes the planning of market visits according to defined visit rhythms, exact sales territory planning with special software and constant performance monitoring of employees. VERTIKOM's scope of services includes material management, rack jobbing, logistics, app-based live reporting, employee training, quality control, trade fair planning and support. In addition, we make weekly reports, sales and competition analyses available to our customers, which are decisive for the successful implementation of the marketing campaign. Our Retail Specialists support, among other things, the development of space and provide training directly at the POS (Media Markt, Buying Group, independent CE retailers and network operators, etc.). An internal project team and 5 regional retail managers are responsible for the comprehensive management of the retail specialists. This includes the planning of market visits according to defined visit rhythms, exact sales territory planning with special software and constant performance monitoring of employees. VERTIKOM's scope of services includes material management, rack jobbing, logistics, app-based live reporting, employee training, quality control, trade fair planning and support. In addition, we provide our customers with weekly reports, sales and competitive analyses that are crucial for the successful implementation of the marketing campaign.

 

SUCCESSES

  • Successful management of 30 merchandisers and 5 regional Retail Managers
  • Regular support of all Media Markt and Saturn stores in the area of rack jobbing
  • 25,000 market visits carried out in 2017

Contact

Frank Klemm

General Manager
T +49 6196 6405-116
F +49 6196 6405-199
M +49 174 9411-441
frank.klemm@vertikom.com