Samsung
Merchandising

TASK

More than 40 permanent staff, divided into five teams, regularly support defined retailers from various different channels in order to help them implement Samsung's brand strategy. The aim is to achieve an optimum and uniform POS image across all product areas, as well as the continual expansion of the network and the ongoing fostering of customer relationships.

 

IMPLEMENTATION

Here, the merchandisers provide support with development of the sales floor and undertake training sessions directly at the POS (Media Markt, Buying Group, independent retailers in CE and mobile communications). The comprehensive management of the individual teams includes the planning of market visits, routes and deployments. VERTIKOM's range of services includes the areas of material management, logistics, reporting, employee training, quality control, and exhibition planning and support. In addition, the reporting, sales and competition analyses that we provide to our client on a weekly basis are crucial for the successful implementation of the marketing campaign.

 

SUCCESSES

  • Successful management of 40 merchandisers and three Area Managers
  • Since 2005 we have been able to sell more than 6 million individual devices to German households with and for Samsung
  • Turnover increased by 14% between 2015 and 2016/li>

Contact

Frank Klemm

General Manager
T +49 6196 6405-116
F +49 6196 6405-199
M +49 174 9411-441
frank.klemm@vertikom.com