In order to increase the quality of advice and optimize the POS of the Lenovo brand, national training and merchandiser tours were undertaken in approximately 100 selected Media and Saturn outlets.



Directly at the POS, our well-versed trainers provided training in the products for the sales staff and conveyed the appropriate benefit and sales arguments to them. In parallel, Lenovo's image at the POS was optimized accordingly, which took place thanks to a permanently employed team of seven training and POS experts. The following points are part of the successful implementation: organization, documentation of the training and merchandizing effort, route planning, appointment management, invitation management, material management and logistics.



  • Outstanding retailer feedback (equivalent to school grade 1.5)
  • Significant increase in sell-out over the following months
  • Almost 250 trained specialist advisers with certification


Frank Klemm

General Manager
T +49 6196 6405-116
F +49 6196 6405-199
M +49 174 9411-441