Shared Service
Various Clients

TASK

Deploying teams consisting of between five and seven field sales staff, Vertikom Sales supports manufacturers as part of a shared service model. The manufacturers issue a mandate to us for the retail trading channels (Media Markt, Saturn, Expert, Euronics, EP Group) in DACH. Here we take on classic sales and marketing for our clients with staff in the field:

  • Generation of first-rate product placement in retailers
  • Successful market introduction of new products and series (product launch)
  • Significant increase in market share thanks to defined sales objectives
  • Sevelopment of a sustainable trading network and increase in sell-out
  • Increase in brand awareness

 

IMPLEMENTATION

VERTIKOM Sales is responsible for order generation and thus also for order coordination, amongst other things. This goes hand in hand with the achievement of extensive product positioning, ideally at eye level. Thanks to ongoing competitor observation, the most effective marketing measures are implemented to ensure lasting presence at the POS and to guarantee the utmost sell-out to the end customer. With an average number of 3-5 visits a day, we thus reach a visitor number of approx. 5,000 visits per year for our manufacturers. Our holistic Vertikom IT solution (database, dashboard, cloud, e-learning platform, CRM tool) creates a level of transparency and efficiency never seen before for the optimum achievement of goals.

 

 SUCCESSES

  • The number of retail visits is an average of 3.5 visits per day and approx. 5,000 visits per year and team
  • Improvement in product knowledge among sales staff in around 500 retailers throughout Germany
  • Within a year we were able to significantly boost brand awareness for all manufacturers
  • Expansion of the shelf share rate in stationery retail
  • Successful product launches
  • Considerable contribution to goal achievement of the sell-out

Contact

Niels Schiff

Managing Director
T +49 6196 6405-100
F +49 6196 6405-299
M +49 174 188‚ÄČ01-00
niels.schiff@vertikom.com